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Podcasting Your Brand

Oct 31, 2022

I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on...


Oct 24, 2022

You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast...


Oct 17, 2022

Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding...


Oct 10, 2022

I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever....


Oct 3, 2022

For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have...