Podcasting Your Brand: Episode 28: Showcasing Your Sizzle to Sell Your Brand

Episode 28: Showcasing Your Sizzle to Sell Your Brand

Oct 18, 2021

Last Friday, I had the honor of being invited to appear as a guest for the She Podcasts LIVE 2021 Conference! It's “the largest in-person gathering of women podcasters, audio content creators, story tellers, and more!” Well, in preparing that presentation (which was specific to PODCASTING--breaking down the elements of a media kit, putting together a sizzle reel, for example), I realized I could EASILY reshift that content's focus to be more general to help you with YOUR business, because whether you are promoting your brand to new clients, potential new investors, or other partnership opportunities, you need to showcase your sizzle! So, on this episode, I’ll start by 1) silencing any resistance you may have toward self-promotion. The mindset is often the first hurdle, after all! Then, I’ll cover the essentials of both 2) presenting your story and 3) creating a snapshot of your portfolio that shines--YOUR SIZZLE! And, I'll wrap up the episode with 4) how you put all of that together in pitching your sizzle to match the other person's needs and close those deals. Listen in, and let's do this...!

Link to Sound File for Sight Impaired: Click Here

Host, Lead Editor, and Executive Producer: Jaime ("Jemmy") Legagneur

Vocal Editor: Paul Stevens

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