Aug 15, 2023
Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved...
Aug 1, 2023
When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table...
Jul 11, 2023
Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to...
Jun 27, 2023
Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast...
May 23, 2023
Whether you are planning a deeper dive into a past topic point or having a guest on for a repeated visit, your show’s content will create better value for your listener, if you can make easy and reliable references to your past episodes. If you have kept good records of your content along the way, you will be able to...