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Podcasting Your Brand

Feb 13, 2024

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly...


Feb 6, 2024

Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom...


Jul 25, 2023

No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a...


Jul 18, 2023

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should...


Jul 4, 2023

Let’s revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code...